Don't Start With Visuals Book cover Don't Start With Visuals Book cover
ISBN: 979-12-210-5944-1

Design better websites with confidence

Don't Start With Visuals book cover

[ Updated version ] Boost your UX skills by mastering how to design unique websites that people will love to use and help businesses to grow without feeling overwhelmed.

Buy the book

– From only 10€

Payment through Gumroad

"Jerome gives us advice on how to make designs which add real value. We need more designers like Jerome and more books like this."

Andy Clarke profile picture
Andy Clarke Creative Designer and Author of “Art Direction for the Web”

Build your self-confidence

A quick process that will reveal to you the major steps necessary to design websites that add real value.

Level-up your design skills

You will learn how to balance user needs, business goals and creativity to create designs that solve real business problems.

Deliver better results faster

You will find the best actionable UX Design and Web Design tips, techniques and resources to improve your skills.

Elevate your skills in creating masterful websites

Like most junior designers working in-house or freelancing, my dream was to design great websites to be recognized as a top designer in this highly competitive field.

But, I failed at it because I didn't have the right methodology to create successful websites in order to satisfy the stakeholder's and clients' expectations.

Solving the wrong problem positions you as an amateur and makes you lose credibility in the eyes of both clients and stakeholders.

You struggle to design effective websites and to be seen as an expert because your process is confusing and relies too much on creating pretty websites.

You don't solve the right problem, and this leads to bad results and frustrations from your stakeholders and clients.

I know that designing effective websites while enjoying the creative process comes with many other challenges.

So if you’re sick of…

  • Being lost about where and how to start your design project;
  • Feeling stressed about meeting stakeholders' or clients' expectations;
  • Being controlled by stakeholders or clients;
  • Being uninspired in your work;
  • Lacking structure in your design process;
  • Feeling burned out and overwhelmed about the process of solving the right problem with your website design;
  • Wasting time searching for reliable resources to improve your UX design and Web design skills;

I can help you overcome these challenges.

Today, I am trusted by stakeholders and clients in general, as I have helped several of them create engaging interfaces to reach their business goals.

I also help designers create better websites and teach them how to overcome these challenges through in-depth articles that constitute the basis of the present guide.

This is why I feel you and know how I can help you succeed.

What is in this book

With “Don’t Start with Visuals, " I've put together a guide broken down into 7 steps of useful tips and tricks about UX Design and Web Design that I call secrets.

This book is based on more than 10 years of experience studying and working as a Web Designer / UX Designer for private companies and in-house.

It will teach you a process that balances user needs, business goals and creativity to help you design effective and engaging websites that add real value.

After reading this book, you will become a better and more confident designer that stakeholders or clients will trust and want to hire.

You will feel empowered and excited to advise others and collaborate with stakeholders, clients and peers to produce your best work possible.

Jerome Kalumbu

Buy the book 

– From only 10€

Payment through Gumroad

Inside "Don't Start With Visuals"

This book contains illustrations, examples and references to help you understand better.

Secret n°2 first page
Primitive page
UX design diagram
art-direction interface example

“There are plenty of references and resources to better understand the design process and learn how to design beautiful and functional websites."

Alberto Fornos – Computer Science Engineer

Secret #1

Define a clear strategy

This chapter will teach you how to start a web project with a clear strategy.

Secret #2

Know your users

This chapter will teach you how to identify your users' needs following a user-centric approach.

Secret #3

How people process information

This chapter teaches you basics of cognitive psychology to help you design better interfaces.

Secret #4

Information Architecture is the backbone of your site

This chapter will teach you the best way of structuring your site to match users' expectations.

Secret #5

Design from content first (not the other way round)

This chapter teaches you why a site should be built on a good content strategy.

Secret #6

Rapid and interactive prototype

This chapter will introduce you to different ways of prototyping your interfaces and how to test them.

Secret #7

Make it beautiful

This chapter teaches you how to art-direct your design in order to add creativity and engagement to your interfaces.

Praise from my readers

"I have been going through this e-book and I already gained clarity about important aspects of the design process. Secret n°1 and 6 definitely helped me gain confidence in my work!"

Isidro profile image
Isidro García Garrido Computer Science Engineer

"I've been reading all and finally I got good insights on how to create the correct structure for a website."

Buy the book

103-page book in PDF

Buy the book

– From only 10€

Payment through Gumroad

Buy the book