Your business is more interesting than your website says

I’m Jerome Kalumbu. For 15 years, I’ve helped businesses fix the same three problems: their story is unclear, their website looks like everyone else’s, and the original direction gets lost between design and build.

I work across all three. I make the story clear, shape how the website looks and feels, and build it myself so the finished site stays true to the idea.

I also write about how I work — my book Don’t Start With Visuals and my articles share the method behind it: start with the story, then shape how it looks.

Jerome Kalumbu working at his home-office desk in Milan

“Jerome gives us advice on how to make designs which add real value. We need more designers like Jerome and more books like this.”

Andy Clarke Author of “Art Direction for the Web”

Brands who trusted me:

See the decision behind each project

Every project turns on one clear decision. See how that decision becomes a website that could only be yours.

Omnia Safety website redesign – homepage
Omnia Safety storytelling and content structure
Omnia Safety visual system and layout
Client: Omnia Safety

How storytelling made a technical safety consultancy feel human

Project outcome

  • A technical service that feels human
  • Buyers grasp the offer and next step
  • Every page makes the customer the hero

Project categories

  • Art Direction
  • UX Strategy
  • Storytelling
  • Design & build
Read the case study
Amalia Santoro website redesign – homepage
Amalia Santoro content structure
Amalia Santoro visual system
Client: Amalia Santoro

A personal-brand redesign that won two new clients in weeks

Project outcome

  • Two new clients within weeks
  • A brand that matches her reputation
  • Visitors stay longer, engage more

Project categories

  • Art Direction
  • UX Strategy
  • Editorial Design
  • Design & build
Read the UX deep dive
Swiss-design references behind the redesign — Josef Müller-Brockmann, his Grid Systems manual, and Kunsthalle posters
Farmacia Virtuale wireframe — the Swiss-grid structure
Farmacia Virtuale redesign — the finished editorial layout
Client: Farmacia Virtuale

How a Swiss grid gave a pharmacists’ magazine its own editorial authority

Project outcome

  • An editorial identity all its own
  • Authority from grid and type alone
  • A publication like no other

Project categories

  • Art Direction
  • Editorial Design
  • Design Systems
  • Design & build
Read the case study
Comunicare in Farmacia website redesign – homepage
Comunicare in Farmacia service structure and storytelling
Comunicare in Farmacia editorial layout and art direction
Client: Comunicare in Farmacia

How a sharper message turned Comunicare in Farmacia into an easy sell

Project outcome

  • A sharper offer, grasped fast
  • Storytelling that holds readers
  • Design that points to the next step

Project categories

  • Art Direction
  • UX Strategy
  • Storytelling
  • Design & build
Read the case study